Optimizing the on-page SEO of a website is not as easy as it seems. However, if done with care, it will surely bear fruit. On-Page SEO is a factor that can affect page rank. The better the optimization, the greater the chance that the site’s page will be displayed on the first page of search engine results such as Google.
If your website is displayed on the first page of search results, the chances of your site being visited are greater. Especially if your site is ranked at the top of the first page of search results. This will also have an impact on the number of visitors or followers you have, because the more visitors you have, the greater the chances of being followed or having services and products purchased.
In short, this optimization is one way to increase website traffic among many other ways. Techniques for On-Page SEO Optimization for Blogs and Websites A search engine usually has a way of determining which site pages are more worthy and worthy of being presented first from a variety of choices.
This method is usually called a search algorithm. For example, Google has a page ranking algorithm called Google Hummingbird. This is why we need On-Page SEO, because we need to make our web page liked by search engines (its content is considered weighty) for search engines to be ranked at the top of search results. See the following On-page SEO techniques:
1. Create a short URL
Just one easy-to-spell and easy-to-remember word that can describe your website as a whole. Making your URL friendly and easy to remember, like the example above, can also make it easier for visitors to access your site again and inform other internet users.
2. Link Keywords to the URL
Try to include keywords or related matters to your keywords in the URL.
3. Use Headings and Subheadings
Using headings and subheadings can make it easier for visitors to understand the content of your website. Headings and subheadings also make it easier for search engines to understand the content of your website. Make sure to use headings and subheadings that contain keywords.
4. Create long content
Why bother making a long article or content? In addition to being able to provide more information, long content is also more likely to be shared on social media. Long content can also increase the duration of a visitor’s stay on your website.
The longer the duration of a visitor’s stay, the higher the chance that the visitor will be interested in the products or services offered by your website.
5. Use Internal Links
Well, for this, it might be easier for you to understand. You can link to your old page or article/archive that you have. For example, if you publish an article about On-Page SEO optimization, you can direct visitors to visit your previous article about the definition of SEO or basic SEO.
Insert relevant internal links in the content. Don’t make the links you link to not really relevant to your content or not related at all. That mistake will make your visitors annoyed.
Insert at least 2-3 internal links because the number affects optimization for SEO. If a page is often linked to other pages, search engines like Google will catch a signal that the page on the site is important.
Position your internal links naturally in the content for visitor comfort. Links placed within the content of an article have more weight than links placed in the footer or sidebar.
6. Use LSI Keywords
When a search engine displays a suggested keyword for the user, the search engine will target the main keyword in the title and check the relevance of the title to the content of the page. If the title found is not appropriate for the content, the search engine will look for LSI keywords in the content to find words or groups of words related to it.
Use at least 3 LSI keywords in the content and have other related keywords so that search engines can recognize that the keyword is important. This way, it is easier for the content to be found and recommended by search engines to Google users.
7. Use External Links
There is a misunderstanding about this among internet users. You may think that inserting a link from another website or person will reduce the page rank points. But that is wrong. Imagine inserting two external links on an article page, getting 6 points, then both external links each get 3 points (less than you).
It is already a rule of Google that external links will provide link juice or additional points in Google page rank. However, try to make your external links of high quality. High-quality external links affect the relevance and trustworthiness of a page for Google.
8. Use Alt on Images
Alt image is a text that is displayed when an image cannot be displayed. In addition to being able to describe the image, using alt text can also increase the chances of the image being found in search engines. Use alt text that contains keywords and describes the image.
9. Use various multimedia content
The last tip we share for On-Page SEO optimization is to load various multimedia content such as images, image snippets, graphics, etc. In any case, visual communication like this is much more preferred by readers if it is appropriate in the context.
Compare this with the condition if you don’t use images, then you need to describe it in detail until the reader understands or even confuses the reader.
10. Maximize the loading speed of the page
For this, we recommend investing properly in the best hosting provider to avoid pages crashing due to a large number of visitors. To face this development, whether you like it or not, every page or site needs to adapt, including you. If not, your page rank will be affected.
If you want to create content in the form of writing, try to activate their imagination or senses with an interesting and clear description.
Those are the ways to optimize On-Page SEO for a website or blog that you can do to make your website rank higher on search engines. It is not easy to do all of these things, but the results will be very satisfying.
It is recommended to do On-Page SEO optimization not only once but continuously. By continuously optimizing On-Page SEO, you will continuously improve the quality of your website and increase the number of visitors.